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Dating Online Articles excerpt:
‘For better or for worse, the Internet is radically changing the dating scene in America’
  U.S.News & World Report

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Newsweek Dating Online Article
November 3, 2003
Online: SWM Seeks an Edge
Author: Brian Braiker
Edition: U.S. Edition Section: Tip Sheet Page: 77

SWM Seeks an Edge
We’re not sure when online dating went from creepy to cutthroat, but those snarky ads posted by single hipsters are suddenly ubiquitous.

How to compete?
A growing cottage industry wants to help you score. “I can’t tell you how many profiles I see saying, ‘I am just as comfortable in a little black dress as I am in jeans’,” says Dave Evans, CEO of Profile Doctor.
For $35, he’ll edit your ad. Be specific, he advises: “Are you an Escalade-driving Bushie or a Jetta-driving ‘give ’em hell, Howard’ kind of guy?”

For $100, Evan Marc Katz of will write your profile for you (after he interviews you). “It’s more competitive than ever out there,” he says. Still, sounding clever is moot if your online photo says “mutt.”

Need a touch-up? does photo sessions in 15 cities from $129. Beware: a great profile may lead to first-date overload. “I wasn’t getting enough hits,” says Susan Levine, 49, of life before a $125 photo session with “Now I’m always dating. That’s the problem.”

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