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Dating Online Articles excerpt:
‘For better or for worse, the Internet is radically changing the dating scene in America’
  U.S.News & World Report

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Jazz up your Dating Online Profile
New York Daily News Dating Online Article
Thursday, July 17th, 2003




Online dating is a numbers game. And with 5 million personal ads on Match.com alone, it’s tough to make a mediocre profile stand out.

That’s where marketing comes in. Savvy singles are paying experts to jazz up their ads, from the portrait to the profile, to increase the odds of meeting someone.

People should put even more effort into this than they would a job search,” says Michael Lasky, co-author of “Online Dating for Dummies” “The consequences are so much greater. How many people take a job for life?”

Just like headhunters and résumé ­writers prepare candidates for interviews, digital dating pros will help you describe yourself to potential mates in the most attractive way. Profile doctors edit and shape your responses around tricky lifestyle and background questions while Internet dating coaches teach the do’s and don’ts of cyber-romance. Professional photographers, meanwhile, make sure you look your best.

It’s an investment – you can spend several hundred dollars on these services – but one that usually pays off. If your ad is appealing, you might land a face-to-face.

Profiles are where most singles need work. For example, not everyone understands what a woman means by “I don’t play by the ‘rules.'”

” Are you an anarchist, a Republican, perhaps a cannibal?” asks profile editor David Evans sarcastically.

Evans, the 34-year-old founder of   ProfileDoctor  says the biggest mistake is being generic. “People write things like ‘I like movies,'” says Evans, a former management consulting research director who founded the company last summer after tweaking friends’ narratives for beer money. “Well, what kind of movies? ‘Dumb and Dumber’ or subtitled French films?”

” Being bland is the worst thing that women do,” continues Evans, noting that female clients usually want fewer, better matches. He advises them to avoid overused lines like, ‘I’m just as comfortable in a little black dress as jeans and a T-shirt’ and ‘Family is an important part of my life.’

For men looking for more responses, the first thing Evans suggests is removing sexual content, including “I’m the best lover you’ll ever have” and references to porn. Also unappealing are vague statements such as, “I’m different from anybody else you’ll ever meet.

” Is he a little person? Does he have four eyes? What does it mean?” asks Evans.

Which one would you respond to?

BEFORE
      ” I carried a watermelon.” Yes, I love cheesy ’80s movies like “Dirty Dancing” and “Fast Times at Ridgemont High.” I’d wear my flip-flops year-round if I could. I named my puppy after my favorite Starbucks drink … let’s see if you can guess. I’m also a huge fan of live music: Dave Matthews, Pearl Jam and Cold Play are some of the shows I’m seeing this summer. I never miss Duke basketball, I’m working on my short game in golf, and I often get last-minute Knicks tickets … want to go?

AFTER
      ” Say Anything’s” Lloyd Dobler meets “Top Gun’s” Maverick. You’re humble but confident, and a real guy’s guy. You will take the initiative to plan out the first date and end it by walking me home. You’re Craig Kilborn funny and can’t wait to read the sports guy’s Page 2 column.


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